Google Boost is Now Google Adwords Express
Google Boost was renamed Google Adwords Express and officially launched on July 25, 2011. Google Boost was extremely effective for small businesses which draw customers from their surrounding communities. Enhancements have been added to make Google AdWords Express even more effective.
Google Adwords Express Enhancements
- Ads can be created for each of your business categories: Ads written specifically for each of your categories will perform better than using the same ad for all of them. The advertising budget can be divided up by category for more control over spending.
- Ad title editing: To make ads even more specific, ad titles can be changed to any customized message.
